Designing the structure of image and message
edward boria
resume
I am a design director who has played
a pivotal role in the greater creative direction and developed corporate identity systems, branded companies, and created communication programs for higher education, financial services, government, technology, non-profit and the arts. I am a hands-on designer, with extensive experience in managing groups of designers in the creative process in all media from websites, social media and print collateral to marketing material. I am motivated and always looks to a challenge as one of the most rewarding things in life.
Present
Jan 2019 - Present
Design consultant on identity and branding for:
Bideawee, animal rescue and adoption
The Access Challenge, Universal Healthcare for Africa
Agency History
Information Builders – New York
Design Director, Sept 1995 - Dec 2018
Global Branding and Design
Achievements:
Responsibilities include the design and production of brand solutions, product launches, marketing material, and events marketing, for print and interactive media. Leading a branding and design group that had the reputation of being cost-efficient, fast and responsive to deadlines, highly productive and, most importantly, delivering fresh and unique creative solutions.
2017 - Lead the launch of the new global brand identity
2010 - Promoted to Global Design Director
2001 - Promoted to Design Director
1998 - Took over responsibilities of the print production group
1995 - Joined Information as a design manager
Ogilvy & Mather – New York
Designer, Art Director, Jul 1989 - Sep 1995
Achievements: Designed and managed the acquisition, retention, corporate communications for American express insurance programs and AT&T.
Drexel Burnham Lambert – New York
Senior Designer
Achievements: Designed corporate communications
and collateral material for both internal and external communications.
Harmon Kemp – New York
Senior Designer
Achievements: Working successfully with a team of designers designing creative solutions for corporate clients Fiat Deloitte Haskins & Sells and Italian Trade Commission.
Philadelphia College of Art – Philadelphia
Designer
Achievements: Designed communications for various programs to generate leads and support the university.
Accounts
Software – Information Builders
Pharmaceuticals – Pozen, Omni-Patient
Telecommunications – AT&T
Financial – American Express
Technology – IBM
Motor trade – Fiat
Packaged Goods – Erno Laszlo
Nonprofit – City Harvest
Other – Deloitte Haskins & Sells, Italian Trade Commission
Awards
AIGA, Graphis International Posters
Caples Award, Art Directors Club
Education
University Of The Arts, (PCA) – Philadelphia
BFA Graphic Design
Edward Boria Resume, Download PDF